Unibet’s Maria Rebrands and Launches Revamped Site in Mid-February
On the web gambling operator Unibet announced today it is to introduce an version that is overhauled of online video gaming brand Maria later on this month. The business stated that the overhaul would include a completely responsive front-end web site and a brand tonality that is new. Hence, the it might be diversified in a bid to become more attractive to both female and gambling that is male.
Unibet purchased Maria Holdings Ltd. back 2007 for the amount of £54 million. It will now be rebranded as Maria Casino in most the areas it runs by mid-February. The launch is to take place in three phases. The website that is overhauled go on February 8 in Estonia. It really is to be launched in britain on 15 and will go live in Denmark, Finland, the Netherlands, Norway, and Sweden a day later february.
What’s more, it shall shift its providing from online bingo to casino games since the latter have turned out to be popular among gambling clients. Therefore, the brand name should be able to target both male and players that are female.
The casino that is online are offered across all available networks. The Maria Casino site will have its logo and branding revamped. New personalization features and dashboard will be introduced also. Dersim Sylwan, Head of Marketing for Maria, explained that even though the site can be one ‘with a feminine touch,’ they have been now aiming at expanding their client base such that it include both male and female gambling clients. 続きを読む Unibet’s Maria Rebrands and Launches Revamped Site in Mid-February