Five content marketing examples from internet dating sites and apps

Day dating websites tend to see a spike in traffic between New Year’s and Valentine’s.

Nonetheless, it is not only the dread of 14, aka ‘singles awareness day’, that gets people signing up february.

These sites are cleverly tapping into customer demand as online dating services become increasingly popular – with 15% of all American adults reportedly having used one.

Though some bigger internet dating sites count on tv or PPC marketing, good old fashioned content marketing continues to be a terrific way to attract a clientele.

Here’s a review of merely several examples. Also to get the full story with this topic, always check these Econsultancy resources out:

OKCupid

OKCupid had been one regarding the online that is first web sites to utilize content to drive its overall strategy.

The initial incarnation – OKTrends – had been run because of the company’s co-founder, Christian Rudder, whom utilized his mathematical history setting the tone of this weblog.

Basically, he switched data and individual https://besthookupwebsites.net/matchocean-review/ information into fascinating articles, producing interest that is huge online visitors as a whole – not merely those having its primary relationship service. 続きを読む Five content marketing examples from internet dating sites and apps